Privacy Policy
Effective date: November 15, 2026
This Privacy Policy explains how Alinea Group, LLC d/b/a Smoomer (“Smoomer,” “we,” “us” or “our”) collects, uses, shares and protects information through smoomerreviews.com (the “Site”) and the Smoomer Reviews review-automation and reputation-management service (the “Service”). By using the Site or the Service, you agree to this Policy.
1. Who this Policy covers
- Visitors to the Site.
- Clients: businesses that sign up for the Service, and their authorized users.
- End customers: the customers of our Clients who receive review requests or other messages that our Clients send through the Service.
When we process End customer information, we do so on behalf of, and under the instructions of, the Client that provided it. The Client is responsible for its own privacy practices and for obtaining any consent required to contact its customers. End customers with questions about how a business uses their information should contact that business directly. We will assist our Clients in responding to such requests.
2. Information we collect
Information you give us
- Contact and business details, such as name, business name, email address, phone number, mailing address and website.
- Account and billing information. Payment card details are processed by our payment processor; we do not store full card numbers.
- Messages, form submissions, call recordings or notes, and anything else you send us, including when you book a demo or request support.
- Your consent to receive text messages, including the date, time and method of that consent.
Information Clients provide about End customers
- Names, phone numbers, email addresses, service dates, and related job or transaction details that a Client uploads, enters, or syncs from its own software so that review requests can be sent.
- Delivery, open, click, reply and opt-out data for messages sent through the Service.
- Feedback and replies that End customers send in response to a request.
Information collected automatically
- Device and usage data, such as IP address, browser type, pages viewed, referring URL, and time on page.
- Cookies, pixels and similar technologies used for site functionality, analytics and advertising measurement, including tools provided by Google and Meta.
- Marketing parameters in links (for example, UTM tags or click IDs) so we can tell which campaigns bring visitors to the Site.
Information from third parties
- Public business-profile and review data from platforms such as Google and Facebook, accessed with the Client’s authorization, so we can monitor and respond to reviews.
3. How we use information
- To provide, operate and support the Service, including sending review requests, follow-ups, alerts and reports on a Client’s behalf.
- To generate suggested or automated replies to reviews when a Client turns that feature on.
- To communicate with you about your account, billing, support, and updates to the Service.
- To send marketing messages to people who have agreed to receive them. You can opt out at any time.
- To measure and improve the Site, the Service and our advertising.
- To detect, prevent and address fraud, abuse, security issues and violations of our Terms.
- To comply with law and enforce our agreements.
We do not sell personal information. We do not use End customer information for our own marketing.
4. Text messaging (SMS) privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third party, except with the service providers that deliver messages for us (such as our messaging platform and telecom carriers) and only to the extent needed to provide the messaging service. See our SMS Terms for details, including how to opt out by replying STOP.
5. How we share information
We share information only as described below:
- Service providers that host, process or deliver on our behalf, including our CRM and automation platform, messaging and email delivery providers, telecom carriers, payment processors, AI providers used to draft review replies, analytics providers and cloud hosting. They may use information only to perform services for us.
- Review platforms such as Google and Facebook, when a Client directs us to post a reply or connect its business profile.
- The Client that an End customer’s information belongs to, including message activity and feedback.
- Legal and safety purposes: to comply with law, legal process or a government request, or to protect the rights, property or safety of Smoomer, our Clients or others.
- Business transfers: in connection with a merger, acquisition, financing or sale of assets, subject to this Policy.
- With consent or at your direction.
6. Cookies and advertising
You can control cookies through your browser settings. Blocking some cookies may affect how the Site works. You can learn about opting out of interest-based advertising at optout.aboutads.info and youronlinechoices.com, and through the ad settings of Google and Meta. Where required by law, we honor recognized opt-out preference signals such as Global Privacy Control.
7. Data retention
We keep information for as long as needed to provide the Service and for legitimate business purposes, such as meeting legal, tax and accounting obligations, resolving disputes and enforcing agreements. When a Client closes its account, we delete or de-identify that Client’s End customer data within a reasonable period, unless we must keep it by law. Opt-out records are retained so that we can continue to honor them.
8. Security
We use reasonable administrative, technical and physical safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Your choices and rights
- Email: use the unsubscribe link in any marketing email.
- Text messages: reply STOP to any message to opt out, or HELP for help.
- Access, correction and deletion: depending on where you live, you may have the right to know what personal information we hold about you, to correct it, to delete it, to obtain a copy, and to opt out of targeted advertising. To make a request, email hello@smoomerreviews.com. We will verify your request and respond within the time required by law. You will not be discriminated against for exercising these rights. You may use an authorized agent where the law allows, and you may appeal a decision by replying to our response.
If you are an End customer, we may refer your request to the business that sent you the message, since that business controls your information.
10. Children
The Site and Service are intended for businesses and are not directed to children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.
11. Where we process data
We are based in the United States, and information is processed and stored in the United States. If you access the Site from another country, you understand your information will be transferred to and processed in the United States.
12. Changes to this Policy
We may update this Policy from time to time. We will post the updated version on this page with a new effective date and, for material changes, will provide additional notice such as an email or a notice in the Service.
13. Contact us
Alinea Group, LLC d/b/a Smoomer
P.O. Box 1281, St. Petersburg, FL 33731
Email: hello@smoomerreviews.com
Phone: (727) 346-6423